I'd spent over 16 years in strategic communications, and the best work always happens when there was real alignment – when someone actually cares about what you're building. But all too often, I'd watch great ideas get lost in bad communication and transactional relationships.

So, I built something different – a consultancy that works the way I always wanted to: directly with the people doing the work, no layers of account managers, no cookie-cutter strategies. Just clear thinking, honest conversations, and communications that actually move the needle.

When you work with Little Big Deal, you work with me. And I only take on projects where I genuinely believe in what you're building. Because your success isn't just business to me – it's personal.